Party Advertising – 7 Party Advertising Tips


Here we are going to discuss the effectiveness of Party Advertising. Building business contacts can often feel like a humdrum and mundane task to do, especially when using the traditional approaches to it, such as commerce events, referral groups and online websites. Networking should be first about building trust and then common interests where you can both profit. Those traditional approaches give very little time or opportunity to do that. So why not think outside the box and look for more effective methods to establish business contacts like a party.

Holiday parties for industry and social events can be a great avenue for connecting with people within and outside your business, where you can share new ideas and possibly establish future business relationships. Here are some tips can help you to “break the ice” and develop strong relationships:

Party Advertising Tip #1: Be Prepared

Under this context, preparation means identify all the potential guests who will be attending the party, beforehand. Perform a little home work on their names, professional backgrounds and recent accomplishments, through online resources like Google and social networking sites like LinkedIn and Facebook. This background information should enable you to discover areas of interest you may share both professionally and socially to establish some level of rapport.

Party Advertising Tip #2: Ask relevant questions

For some reason, most people love to talk about themselves; it’s just a fact of life. You can make use of this fact, by asking your contacts relevant questions about themselves. It should not be something too personal neither something too vague. Here are some conversation starters that should help you get the ball rolling: So how did you get started? What type of challenges were you faced with? What are your favorite books? How can I help you? This should create a sense of comradely between you and your contacts.

Party Advertising Tip #3: Develop a point of interest

In order to establish effective business contacts you should have a specific agenda which can benefit both, you and your business contact. It is a common goal for business executives to establish higher profitability and achievement targets at the end of the year. You should therefore, perform some research on the business environment and industry in which your contact’s business operates. If you can identify any unexploited opportunities or weak points in the business, you can bring them up briefly, with the intention of establishing a future meeting.

Party Advertising Tip #4: Don’t go overboard with the drinking

As tempting as it may be to have a few drinks, know that there are limits to how effectively you can express yourself especially under the influence of alcohol. You don’t want to “rub off” people in the wrong way due to a foul smell or a nonchalant attitude.

Party Advertising Tip #5: Be Confident

First impressions make all the difference while networking during parties. Your confidence levels will communicate to your audience the type of person you are, even before they get to know of your accomplishments. This can be a difficult thing to do when “rubbing shoulders” with top executives and CEO’s. IF you find yourself lacking in inner confidence, trying thinking of all your accomplishments, in the past year, and figure out a way to weave them into your conversations.

Party Advertising Tip #6: Look for opportunities to establish future meetings

You don’t want to end your conversations on a sour or mute note. Your ultimate target is to open the door for future meeting. But avoid an overt or unnatural way to secure such a meeting.

Party Advertising Tip #7: Honor the event

The trick to networking in social events like a holiday party is to maintain a balance between casual and business talk. If you stick to the business rhetoric for too long, you may end up looking like an opportunist sales persons, who is only there for business.

Another viable resource for building contacts is through your old college buddies. Your alumni network is a great source of potential networking sources. Here are some tips that should help you to rebuild those relationships tactfully:

    1. Contact your school’s alumni service: many colleges and universities have their own networking “affinity” groups, through which you share news about the nature of your business. You are more than likely to gain the attention of a few graduates here and there, who may end up supporting your business either directly or indirectly through referrals.
    2. Use social networks: social networks like LinkedIn and Facebook can be a great resource for connecting with those old college buddies, especially if they are out reach from your physical vicinity. Getting sales/leads from friends can be a bit daunting; you stand the chance of alienating yourself from your friends who may begin viewing you simply as a sales person, rather than a valuable resource. For this reason, I generally view social networking sites as a brand building tool, but you can still get sales/leads from your followers. You can do this by posting special offers and hosting special events, which might be of interest to the people in your network.

Social Networking Advertising – Crucial Social Networking Advertising Strategies


Today we want to talk about some social networking advertising stratigies and advantages. Online businesses are always faced with the challenge of communicating effectively with their consumer, while constantly engaging their interest. One of the best avenues used lately by businesses, is the use of social media websites like Facebook, Twitter, Google+, etc to reach out to a wider audience.

But since these are “unchartered waters”, most online businesses are yet to figure out on how to capitalize on this useful marketing resource. Here are some of the basic advantages and methods of utilizing social networking advertising.

Social Networking for Small Business Tip #1: The “Big Brother” of Your Business

Google, Pixar, Facebook… have one thing in common. They are hailed for their unique company culture. Social networking can be used to give consumers a look into the culture of a company. It will serve as the camera that allows customers to look into how your company works, how you treat your employees, and how great your culture is… provided, of course, that it is indeed, great. For this medium to be effective, your company culture should be able to reflect on the products you have to offer and maintain a high level of customer service, in order to gain fans on social media websites.

Social Networking for Small Business Tip #2: Make it Personal

Social networking advertising is a lot more personal compared to traditional online marketing mediums. This is because it allows you to interact directly with the consumer, thereby breaking down those barriers between the business and the consumers. This, in turn, makes it easier for you to relate closely with your audience that could lead to brand loyalty.

Social Networking for Small Business Tip #3: Update Them

A business “fan page” presents the opportunity to offer special promotions to your consumers, perform product launches or keep your customers up-dated on the products and services offered by your business.

Social Networking for Small Business Tip #4: Let Them Talk and Share

Social networking advertising offers consumers a heightened sense of engagement, by allowing them to create their own content on your “fan page”. This interactivity also offers your business an opportunity to hear the opinions of your consumers and to make any amendments where necessary.

Social Networking for Small Business Tip #5: Bandwagon

This medium also facilitates multiple ad-views. People on social networks tend to notice the number of views your ad has been able to achieve; the higher the number the more interest it will garner and the more visibility for your business.

Strategies For Social Networking Advertising

Building a social network community can be a bit challenging because consumers can be demanding when it comes to content and you will need to keep them happy if you hope that they will spread the word about your business or just to maintain their brand loyalty. Therefore, content is king when it comes to the useful application of this marketing medium. For your content to be effective, you should make sure to stay abreast of the latest and hottest trends, to keep your content fresh and interesting. Typically the most useful content you can utilize is giveaways, useful advice, perks, etc. Here are some of the major factors you should consider while utilizing this medium:

Social Networking Advertising Strategy #1: Do Not Sell Them

Part of the fun of social networking advertising is the casual approach towards establishing contacts and potential sales online. But the most critical mistake is to approach your consumers in a businesslike manner too quickly. Most consumers will be completely turn-off by this approach, regardless of what you are selling. Therefore, make sure to introduce yourself first in some manner, for example by responding to a blog or post made by a potential sale. Then after you have established some level of trust, you can go ahead and perform a sales pitch.

Social Networking Advertising Strategy #2: Create Compelling Content

It has often been said that the average attention span of web users, is around 8 seconds. That is a very small window for you to find a way to engage your audience, which you must none the less do. Therefore, think about what you have to say and find a way to say it in way that is interesting and entertaining to your audience.

Social Networking Advertising Strategy #3: Personalize Your Content

One of the biggest mistakes you should avoid, is to put impersonal and bland content on your “fan page”. No one wants to read long and boring explanations of your products or services, because social media websites, for most consumers, are an out let to have fun, rather than do the normal things in life. Personalized content will allow your business to relate closely to your audience, and thus keep them engaged even for future reference.

Social Networking Advertising Strategy #4: Give Them A Behind The Scenes Look Into Your Business

The online shopping experience does not match up to a normal shopping experience; you don’t get to touch any goods or services or deal with customer friendly employees. But there is a way to fill the void; you can post a fun video of your team or your products to show to the online community. The more transparent your organization is, the better your chances that your audience will be able to trust and buy from you.

Social Networking Advertising Strategy #5: Offer Deals

Everybody loves free stuff and what better way to motivate your audience to buy your products, than to offer additional free packages together with a purchase.

Advertising Trends – 7 Trends In Advertising For 2012


Brace yourself for the 2012 Trends In Advertising . The year 2011 had undergone some amount of changes on the digital front of advertising; Microsoft acquired Skype, Google developed its own social networking website dubbed Google+, Twitter and Facebook gained more relevancy as advertising platforms and Congress sought measures to increase disclosure by companies offering location based services.

As we head into the year 2012, we are likely to see more radical changes. Here is my list of predictions which we should look forward to in the coming year:

2012 Trends In Advertising #1: Automated Marketing

In the past, marketing automation was restricted on email and email nurturing domain. But 2011 has witnessed the expansion of social customer relationship management. We are likely to see this trend continue even further in 2012.

Rather than being viewed as an early adoption tool we are likely to see more organizations use it as a mainstream solution for connecting their marketing operations from the top, through to online search engines and finally down to the sales and customer service level.

2012 Trends In Advertising #2: All Employees are Marketers

Social networks have become the optimum solution for aggregating and sharing interests, positive or negative. This has made product or service awareness, lighting fast. This will ultimately lead to businesses becoming increasingly focused on creating and managing perception of their products or services.

This trend began in 2010, when companies began paying attention to what their customers have to say about their needs and wants through social buzz.

In 2011, this trend expanded further when companies began to respond to customer comments on digital formats. In 2012, we are likely to see companies use this medium further by creating and sharing content through its employees and evangelistic customers, to help define products, brands and services from the grass root level upwards.

2012 Trends In Advertising #3: It’s About Know More About Who I know

The need to keep with your friends’ preferences has seen a continuous rise among users on social networking sites, like Facebook. This power will be fine tuned to harness and encourage users to follow their friend’s leads or recommendations.

Personal content recommendation through Facebook stores and involved e-commerce websites will be powered and filtered by symbols of preferences such as “like”, hashtags, and +1.

2012 Trends In Advertising #4: Likes and + are Concrete Metrics

The influences of “likes” will expand beyond the online text context, it will likely have a bigger impact on the dissemination of video content. Digital content providers will design and filter their content to users based on “likes” provided by users and their friends.

Since they are in a position to determine what users are most likely to watch, digital content providers will help narrow down what they are after, saving users time and energy. In the future, we are likely to see Facebook acquire or partner with digital content providers like Hulu or Buddytv to provide a “social TV” service.

2012 Trends In Advertising #5: Social Mobile and Local

The use of mobile devices to transact in certain markets, like travel, dinning, shopping, etc will likely see an increase. According to the results found by a recent study, one-third of American adults use smartphones and that figure is poised to rise in the coming years. At the moment, click-through rates are already higher on mobile platforms than they are on desktop computers.

Location based marketing through Foursquare and similar services will like see a higher penetration rate. It is projected that 50% of last minute holiday shopping, for the year 2015 will be done via mobile devices. Therefore, marketers will have to look for ways to use this medium as the adoption of mobile devices becomes increasingly pervasive.

2012 Trends In Advertising #6: Long Live Group Discounts

Consumers have become rather price sensitive in the recent past, due to a recessive economy and dwindling incomes experienced by many consumers. This has led to the proliferation of local deal companies like Living Social, Groupon, Zulily, etc, which are likely to see an even greater following in 2012.

This rising trend has even garnered the attention of major online retails websites like Amazon.com, recognizing the value this type of services have to offer to their consumers. Daily deal offers will become increasingly local. Intelligent players employing the use of mobile markets and geo-based offers will likely become the category winners.

2012 Trends In Advertising #7: Social Networks as Search Engines

The use of social networks as a source of paid traffic will see a trickle over effect in the referral of organic search traffic. In the past year, small and business technology firms began using social networking more often in marketing their products.

In 2012, we are likely to see this trend become more dominant. For companies interested in preserving or improving their ranking on SERPs, social marketing services will no longer be an option in 2012.

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