Here is part 2 of what advertising trends to expect in 2011 (part 1). We wrote the first part yesterday and this is the second and final part.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to touch with every exposure of their material but no one can accurately measure or give a reliable approximate of how the exposure helps your brand.

Non-traditional advertising or guerrilla marketing was able to address that empty space by putting the brand closer to consumers. Guerilla marketing or advertising materials directly interacts with the consumers. When the consumer interacts, you are certain that these are the consumers with whom your brand had the biggest impact with. It also allows you to measure result, if you like, by monitoring how many people actually reacted to your brand in different levels.

There is also the additional media values that brands get when they come up with an outstanding campaign that major media outlets feel worthy of being featured. TV are now willing to dedicate an entire segment to different marketing materials that they know the public will be interested in.

Consumers also feel more attached when they can physically interact with things. There is more engagement when they are given an opportunity to do something right there and then. BMW created the fun theory with less than $100,000 budget and got more than $10,000,000.00 free media exposure.

What Advertising Trends to Expect in 2011: Young people will rule the world

Listen to young people.

Young people are not only good as models, they are authorities now. I am not just talking about internet-based businesses such as Google and facebook, I am talking about young people extending their reach to almost everything around us. People who aren’t even legal are building business empires that stretch from clothing lines to new product innovations/inventions.

2011 will see more young people coming forward to establish their credibility and show the world that young people have arrived. And more people will listen. If the older generation wants a piece of what they are bound to conquer, they should listen and follow their lead.

What Advertising Trends to Expect in 2011: Celebrities will still work but you might need to find them before they become one

Celebrities will still work as endorsers but unlike five years ago, you might have to spot them while no one else has, while they are still “affordable” and cooperative. Look into reality shows, local unsigned bands, local talent shows, youtube and facebook. Look into any channel that provides opportunity for wannabe celebrities to flaunt their skills and potential.

Look for someone you think will make it and stick with it. That’s what companies will be doing to get celebrities cheap and have money for media.

What Advertising Trends to Expect in 2011: Small Business Becomes Big Business

GroupOn, LivingSocial, and Blue Note have demonstrated the true power and advantages of target advertising. They created multi-billion dollar businesses in just a few short years. They created stars, they created new products and they know that these are just tips of the iceberg.

As they are actually left with not a lot of choice but to be wise in choosing who to expose their brands to, they just might find themselves launching a new wave of innovations to leverage on the local market with specific behaviour.

As a result, more entrepreneurs are actually looking at launching brands or products for local consumption and more of them will see their business going national or even global.

What Advertising Trends to Expect in 2011: Google vs Facebook

In 2011, Google will continue to not pay attention to facebook’s threat, at least it will continue to make us all believe they don’t care. Google will use their leverage and reach to get into the social networking business without having to depart from their core competency and that is, search.

Facebook, on the other hand, will be busy not just with Google but also battling other companies that will find ways on how to target social segments to fit the demographics required by advertisers. Right now there is the Omnicom group, Media6Degrees, 33 Across, and Radium One. They have the advantage of being partners with more companies longer so it is easier for them to acquire more data through physical means unlike Facebook who acquired their data through registration. We all know that a lot of the pieces of information people enter online are inaccurate.

Google will continue to establish search as the better advertising route, Facebook will continue to highlight the advantages of social ads.

What Advertising Trends to Expect in 2011: Happy 2011

It’s going to be an exciting time for businesses and advertising. The world seems to be over the worst part of the international economic crisis and unless a world war breaks out, we will be headed upwards.

This means better times for advertising as well. If there is any time for businesses to experiment, 2011 is it. The market is more open and utilities to enable people to experiment is at your disposal.

For now, though, I encourage you to forget about advertising to make way for partying. Happy new year everyone.

See you next year.

Related posts:

1. 2011 Advertising Trends – What Advertising Trends to Expect in 2011 (Part 1)